
“If you explain too much the audience has – it feels like they have to carry it. The thing that was always most important to us was – we are taking big concepts, we’re getting into time loops, and timey-wimey stuff starts happening big time in this – but it was always about how simply, when needed, can we explain that in a line or two of dialogue, that audiences go ‘OK, that kind of makes sense. I’m gonna put that in the back of my brain as it keeps moving on’.”
"We started saying, OK, she’s gonna settle down on a timeline, what restaurant do we use?. At that point, there was a pitch for RoxBurger — you know, the evil corporation in the Marvel Universe, Roxxon. But it didn’t tell a story other than it was like this faux-restaurant."
"And so McDonald’s came up as a suggestion. And McDonald’s is timeless, in a way — it crosses countries and borders. Everyone started talking about this nostalgic moment they had with McDonald’s. So quickly getting the audience cued into what Sylvie’s feeling — being on the run so long and seeing normal people, and just wanting to have that and leave everything else behind — we’re using McDonald’s to set the audience in a place where they can pick up on that pretty quickly. That’s what kind of sealed the deal on using McDonald’s."
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